The peak-end rule, what it is, what the research says about how memory rewrites experience, and 3 protocols to design your endings so the peak-end rule works for you instead of against you, in your own head and in everyone else's.
STUDY CITATIONS
Fredrickson, B. L., & Kahneman, D. (1993). Duration neglect in retrospective evaluations of affective episodes. Journal of Personality and Social Psychology, 65 (1), 45–55.
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