The Indirect Approach: The Life Lesson From Lawrence of Arabia's 600-Mile Desert March

Show Notes

We're diving into the indirect approach, what the indirect approach is, why Lawrence of Arabia used it to pull off one of the most stunning upsets in military history, what the research says about why the indirect approach works, and 2 ways you can put the indirect approach to work in your own life to get winning outcomes.

STUDY CITATIONS

1. Kay, J. (2011). Obliquity: Why Our Goals Are Best Achieved Indirectly. Penguin Press.
2. Gollwitzer, P. M., & Brandstätter, V. (1997). Implementation intentions and effective goal pursuit. Journal of Personality and Social Psychology, 73(1), 186–199.

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