We break down the "3-2-1" follow-up system, a research-backed framework for persistent communication that works.
We'll explain what the "3-2-1" follow-up system is, show you the science proving why "3-2-1" follow-up system matters, and give you 3 actionable strategies to start using "3-2-1" follow-up system today.
Citation:
Verbeke, W., Dietz, B., & Verwaal, E. (2018). "More than one way to persist: Unpacking the nature of salesperson persistence to understand its effects on performance." Journal of Personal Selling and Sales Management, 38(2), 125-147.
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